Modern Warfare 3 Sets New Records

Call of Duty: Modern Warfare 3 has set a new five-day entertainment record for grossing more than $775 million worldwide. But wait, that's not all. Modern Warfare 3 has also become the best-selling videogame launch at each of the top five retailers in North America. But wait, that's not all. Behind door number three... MW3 also set a new Xbox Live record with 3.3 million unique online players in one day. Scary. The previous five-day sales record was set by Black Ops a year ago for $650 million, and before that it was Modern Warfare 3 doing $550 million. And here's what Bobby K. had to say:

"With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made. Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson."

According to Microsoft:

• More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year's 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year's launch day.
• More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
• Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.

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